A week ago, I received an advanced copy of a book called A Cup of Comfort for Parents of Children with Special Needs, because I'm a contributor. (Check out page 150 if you want to read it.) So I'll be doing book signings and such at local book stores. I've learned a few things about signings.
Book signings are mysterious. Sometimes they are a hit. Other times, no one comes. But there are some things an author can do to help make them successful.
1. I found I had to make people feel comfortable just talking to me before they ever got around to purchasing a book. Many are nervous about speaking to me. Did they think I'm going to somehow trick them into purchasing a book? Hard to tell. So I chat about other stuff, not just the book.
On the other hand, there are those who won't leave. Perhaps they are desperate to talk to anyone. Since I'm stuck at the table for the duration, I'm a sitting duck. The book seller can help with this one, distract the customer. When I'm cornered like that, I stand and move about, talk to others nearby. But I'm never rude to the talker.
2. Bring something free. When I did a signing on Valentine's Day, I brought chocolate hearts, but few people took any. So perhaps candy isn't a good draw. Almost everyone takes a bookmark, though, so I always hand out those. Once a book seller provided muffins and pound cake. I also bring a table cloth to jazz up the table.
3. Advertise. Send out emails to all your friends and any one in your address book within driving distance of the book signing. Even if they already purchased your book, encourage them to attend so they can chat with you, and help make your signing look popular. Others will join if you've got a crowd around you.
If you're an author, let me know what special things you do to make your book signings memorable. And if you are a book reader, write and tell me what would draw you into visiting a book author's table at a signing. What makes you purchase a book?
Happy writing and reading.
Ellen T.
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